Casino Promotions Behind the Screens: How They Work
Before casino promotions make their way into your inbox, a lot of work has already taken place. In this article, we’ll give you a brief look behind the screens so you can better understand how this process works.
The Importance of Casino Promotions
The process of creating casino promotions is very calculated, but that does not mean it is all evil corporate stuff. Online casinos simply need to offer regular casino rewards to prevent players from moving on to competitors. This is especially important for a new online casino, but even an established casino could rapidly see its loyal players move elsewhere. Casino promotions are also an important way to get feedback from players. To be the best online casino you can be, you need regular promotions.
Step 1: Determine the Target of Your Casino Promotion
Most casino promotions do not go out to all players, as this would be too costly. That’s why determining a target group is a vital first step of any promotion creation.
Who you want to reach with casino promotions and which kind of promotion you want to do should go hand in hand. Let’s take the three following scenarios as an example:
- You want to convince some bigger players who have stopped playing to come back to you
- You want to convince new players to make their first deposit
- You want to find out why some players did not come back after their first deposit
In the first scenario, you could dish out some casino rewards without requiring a deposit, such as free spins, without issues. Do so in significant amounts for the second or third scenario, however, and you’ll quickly attract a lot of abusers who are not looking to play our games but just want to make a quick buck.
At arcanebet, we like to make our casino promotions have fair requirements and often have casino rewards without wagering requirements. However, if we would give these out without restrictions to all players, this would make casino promotions unsustainable. That would then eventually lead to not having promotions at all, ruining things for all genuine players. For broader target groups, a casino bonus that requires a deposit and has wagering requirements may be a better idea.
Step 2: Come Up With a Main Concept
As we already discussed above, some concepts are better fits for some target groups. Depending on who you want to reach, some possible concepts are:
- Free spins
- A casino deposit bonus that gives you an extra percentage of bonus money
- Casino promotions with a mission, where players who fulfill requirements get a prize
- Cashback, in which players receive back a portion of their losses if they run into bad luck
- Casino rewards boosters, such as a boosted Loyalty Level or an increased rate of earning Loyalty Rewards
Step 3: Work Out Your Promotion Concept
Let’s say you have decided to advertise slots from the Megaways series to inactive players. You do this because your active players seem to really enjoy these games and you feel other players would enjoy them too. You can easily do so with a leaderboard with a Megaways slots focus, but you then have to ask yourself: do I want to exclusively advertise these games or not?
Players may want to play more than just Megaways and could get bored of casino promotions that limit the games they can play too much. On the other hand, giving players too much freedom will make it harder to achieve your goal. A possible solution would be to allow players to earn points on all casino games but have Megaways slots count double.
Step 4: Determine your Casino Rewards
At arcanebet, we like to make our rewards as generous as possible, as long as our concept is sustainable and we don’t leave ourselves open for abuse. We don’t mind more casual players grabbing a prize, but we don’t want an army of 100 abusers to claim all prizes of our casino promotions without any intent of genuine gameplay.
For our Megaways slots leaderboard example, we would therefore pay out cash prizes without wagering requirements to the top ranks while giving lower ranked players a casino bonus or some free spins with wagering requirements. These are still very attractive for genuine players and can result in a win, but it’s no longer a guaranteed profit that will attract the wrong crowd.
Step 5: Decide How To Present Your Casino Promotion
Now it’s time to design the visuals and write the text for your casino promotion. Your target group and goal are once again significant for this step, as different people like different things. You also need to make sure you sell your awesome concept clearly and sufficiently, but without overselling it. Our goal is to convince players why arcanebet is a great online casino, not trick them into believing we are something we’re not. Not only would that go against our integrity, but it would also backfire in the long run.
Step 6: Launch Your Promotion
No one is perfect and mistakes can always happen. That is why an online casino should monitor things closely after launching a promotion so that they can make fixes whenever necessary. Casinos should take this into account when deciding when to launch their promotion.
The best time to launch a promotion does not always match the availability of people able to fix issues. That is why you will often see a promotion start late in the week, making sure plenty of people are available for the initial monitoring period while still allowing players to continue playing during the weekend.
Step 7: Analyze your Results
An online casino that considers casino promotions to be completed when they are over for players is missing out on a lot of value. After the casino ends, it’s vital to analyze the results thoroughly. Did you achieve what you wanted to achieve? Did you manage to show your target group what makes your online casino the perfect home for their gaming needs? What worked, what did not?
A final important question to ask yourself is: is there anything I can change that would make things work better next time? This is not just about the promotion itself but also your actual casino product. Casino promotions aren’t just a way to keep players happy with casino rewards; they are also a vital way to collect feedback!
